Focus Group

http://www.youtube.com/watch?v=qPHgQRTlpDU
http://www.youtube.com/watch?v=MK4QEN-UvPU
http://www.youtube.com/watch?v=fz-wFOAf3C8

Here are all three clips showing my focus group. By carrying out this focus group I have found out that people don't want to spend too much money on a magazine and will only buy one if it's at an affordable price. My target audience will be interested in reading the magazine if it has a bold and interesting layout and if it includes interesting features and stories, they mainly want to know about famous bands that are around at the moment and not so much of any newcomers. An interesting point that I picked up from the focus group was that people prefer it if the questions for competitions that the readers can enter are hard instead of being so obvious. This is because they think that it is a deliberate scam to make money so they get lots of entries and therefore they would be less likely to have a chance at winning any of the prizes. From the focus group I have learnt that my target audience are interested in upcoming events such as festivals and concerts, so one of the features of my magazine could be a line up for a upcoming festival etc.