How did you attract/address your audience?

•       The results of my questionnaire showed that the target audience thought the specific genre (indie-rock) was reflected successfully, through the use of mise-en-scene within the imagery, colour scheme, the overall house style and layout. My target audience also thought that the product addressed modern stereotypes and events such as Leeds Festival. The chosen colour scheme of red, black and white was very popular as they thought that it contributed to the genre perfectly. Another comment was that ‘it made the text and pictures stand out from the page’, therefore making it easy and clear to read.

•       When asked the question, ‘What part of the magazine appeals to you specifically?’, the most popular answers were the double page spread article as well as the headline and cover lines shown on the front page of the magazine.

•        The majority of my target audience said that they liked the overall layout of the media product which looked very ‘interesting’. Another comment was that it is ‘clearly letting the reader know what the magazine is about’. One person was drawn in particularly by the fact that the Leeds festival line up was featured within the magazine.

•        Overall, the majority of my target audience said that they would buy the magazine on a fortnightly basis at the price of £2.50. However, one person said they would prefer a monthly magazine. Due to this response, I may consider doing a monthly magazine rather than a fortnightly magazine, but at a slightly more expensive price if I was to do this task again.

•        Furthermore, when asked ‘Does the magazine make you feel like ‘‘part of the scene?’’ every person answered yes. One person said this was because ‘it offers a large amount of information and looks professional’, whereas another person said this was down to the choice of imagery and articles.