Who would be the audience for your media product?

•        The audience for my media product would be males and females from the age 15-24 which is the same target audience for Kerrang magazine. However, the majority of Kerrang’s readers are male so I have tried to appeal to female readers as well when producing my own media product. I chose this age group because when carrying out my initial research, I discovered that people of this age have a great interest and passion for music.

•        By looking at a reader profile for a typical reader of Kerrang, I discovered that Kerrang’s audience are very much driven around rock music. It has many influences on their lives. It influences their socialisation with friends, their choice of leisure time activities and lifestyle. Their readers are also devoted to attending gigs and other music related events. Therefore, I created my own reader profile around Kerrang’s reader profile. I want to target the typical reader who loves music and is heavily influenced by it.

•        I have tried to aim my magazine at the same type of person who reads Kerrang. I think that my media product appeals to a broad spectrum of readers who like different types of alternative music. One of Kerrang’s ideologies is rejoicing in individuality so I have tried to represent this idea through my media product.

•        I carried out audience research by holding my own focus group. By doing this it helped me understand my target audience’s needs which therefore helped me produce my media product.  I made my media product an affordable price of £2.50 as one of my major findings from the focus group was that people will only buy the magazine if it is an affordable price. My target audience prefer it if the magazine is not so focused around making money and would prefer it if the magazine came across as if it was passionate about music. My target audience are also interested in news features which would talk about reviewing new music and upcoming festivals and concerts. Overall, my target audience want a magazine which will not bore them and will talk broadly about their love for music.